# Monetizing open social graphs

By [one small idea](https://luc.cx) · 2024-05-30

open social

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Traditional social networks offer creators the possibility to monetize mainly one-to-many relationships.

![Image](https://storage.googleapis.com/papyrus_images/d835bf24d9ec669585e93be0691e517c.png)

One-to-many monetization

The basic description of these transactions is: the creator shares a product and gets paid for the placement.

It’s a reasonable way to make money, but it narrows the scope of how creators can create and capture value. There are few well-connected nodes making substantial amounts.

Some interactions that users crave and can lead to sustainable businesses include:

*   Direct interactions from followers to creators
    
*   Inter-follower transactions
    
*   Sub-community formation/transactions
    

[Proxy Studio](https://warpcast.com/~/channel/openventures) is an interesting place for experimentation on how decentralized social can monetize through various interaction types:

*   **Direct economic transactions** \- through a Hypersub subscription, people pay Alex directly for access to his group chat and newsletter.
    
*   **Shared capital and pooled information** - in a many-to-many relationship, through Mercenary Capital, Proxy members surface investment opportunities and pool capital for collective dealflow/access.
    
*   **Ownership in community-generated initiatives -** the chat is filled with idea people with a bias towards action. Initiatives launch independently but as a result of community interactions. They usually share economics with Proxy.
    
*   **Intra-community transactions** - There is an increasing number of transactions between Proxy community members. For instance, a member with whitelist access might share it. Another is the secondary market for shares of Mercenary Capital or the Hypersub NFT. These are prime candidates for monetization.
    

![Image](https://storage.googleapis.com/papyrus_images/a318d8d65fa8c286b873fab4b9157718.png)

The beauty of Farcaster is that communities like Proxy, or Degen form and become experimentation grounds. These emerging behaviours give us a glimpse into the future of the protocol and social as a whole.

Study Proxy.

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*Originally published on [one small idea](https://luc.cx/monetizing-open-social-graphs)*