Traditional social networks offer creators the possibility to monetize mainly one-to-many relationships.
![Image](https://storage.googleapis.com/papyrus_images/d835bf24d9ec669585e93be0691e517c.png)
The basic description of these transactions is: the creator shares a product and gets paid for the placement.
It’s a reasonable way to make money, but it narrows the scope of how creators can create and capture value. There are few well-connected nodes making substantial amounts.
Some interactions that users crave and can lead to sustainable businesses include:
Direct interactions from followers to creators
Inter-follower transactions
Sub-community formation/transactions
Proxy Studio is an interesting place for experimentation on how decentralized social can monetize through various interaction types:
Direct economic transactions - through a Hypersub subscription, people pay Alex directly for access to his group chat and newsletter.
Shared capital and pooled information - in a many-to-many relationship, through Mercenary Capital, Proxy members surface investment opportunities and pool capital for collective dealflow/access.
Ownership in community-generated initiatives - the chat is filled with idea people with a bias towards action. Initiatives launch independently but as a result of community interactions. They usually share economics with Proxy.
Intra-community transactions - There is an increasing number of transactions between Proxy community members. For instance, a member with whitelist access might share it. Another is the secondary market for shares of Mercenary Capital or the Hypersub NFT. These are prime candidates for monetization.
![Image](https://storage.googleapis.com/papyrus_images/a318d8d65fa8c286b873fab4b9157718.png)
The beauty of Farcaster is that communities like Proxy, or Degen form and become experimentation grounds. These emerging behaviours give us a glimpse into the future of the protocol and social as a whole.
Study Proxy.